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About QR Codes A, or Quick Response code, is a type of that can hold more than 4,000 alphanumeric characters. This gives you the ability to store a significant amount of information in a small space. While QR codes were initially developed for use in automotive manufacturing, the codes are now widely used in marketing, advertising, and sales. A QR code can be used to store a URL, so users can instantly link to a website, blog, or social media property.
This provides a connection between the typically offline world of print advertising and the online world. The QR code is also commonly used on business cards, as seen in the example below. To read a QR code, a user must have a that can read 2D barcodes, or a camera phone with the appropriate app installed. Learn more about. Like this page? Link to the QR Code Generator • • Embed the code below in your website or blog to link to the free online QR Code Generator. About QR Codes A, or Quick Response code, is a type of that can hold more than 4,000 alphanumeric characters.
This gives you the ability to store a significant amount of information in a small space. While QR codes were initially developed for use in automotive manufacturing, the codes are now widely used in marketing, advertising, and sales. A QR code can be used to store a URL, so users can instantly link to a website, blog, or social media property. This provides a connection between the typically offline world of print advertising and the online world. The QR code is also commonly used on business cards, as seen in the example below. • • = • Wasp Barcode Technologies 1400 10th Street Plano TX 75074 www.waspbarcode.com To read a QR code, a user must have a that can read 2D barcodes, or a camera phone with the appropriate app installed. Learn more about To create a linear (1D) barcode, try the free online.
Creative and Unique Uses for QR Codes The more creative your QR code, the more likely you’ll create engagement between your message and consumers. The following companies successfully used QR codes in both inventive and creative ways to connect and educate their purchasing audience. How do QR codes fit into your advertising campaigns? Use the examples below as guideline or inspiration. Tesco Creates Revolutionary Method of Shopping While on the Go Tesco encountered issues drawing their Korean customers into stores – their consumers were spending most of their time either working or commuting to and from work. Creating a virtual store in subway stations allowed Tesco to sell goods to commuters by displaying product images with a QR code – the code was scanned using a smartphone and the product was added to that customer’s shopping cart. Once the sale was completed, the products were delivered directly to the customer’s home.
Companies can use QR codes to create virtual storefronts anywhere they desire. Taco Bell and Mountain Dew Offer Promotional Downloads to Customers Taco Bell and Mountain Dew ran a popular campaign giving customers QR codes linking to music downloads. Promotions, especially for free items, tend to be extremely popular. QR codes are an ideal way to distribute these promotions because they are fun, easy, and exciting.
Sukiennice Museum Finds a New Method of Bringing Interactivity to the Museum The Sukiennice Museum in Poland provides a deeper level of visitor interactivity to their museum by adding QR codes to their displays. Many museums have struggled with methods of bringing their art to life, especially in an increasingly technological world. By scanning QR codes, visitors are able to learn more about the history of a piece. Interactivity is an excellent way to broaden the museum experience.
Back to Vinyl: The Office Turntable Kontor Records was looking for a new method of promoting music to advertising agencies. The result – one of the most ingenious uses of the QR code. Rather than sending a CD, they designed an envelope that looked like a turntable.
This “office turntable” included a QR code in the corner. When the code was scanned, the user’s smartphone became an interactive needle when placed on the record. 71% of the 900 QR codes were activated; that’s 64% more than the average response. Pet Owners Use QR Codes to Reclaim Lost Pets Pet owners are adding QR codes to their pet's tags. These QR codes can be scanned to retrieve the owner's contact information in the event the pet becomes lost.